Seventy + Mochi

Seventy + Mochi jeans are the London-founded denim we reach for when we want a genuinely beautiful fit with a conscience attached. Rooted in a family textile legacy that traces back to Karachi in 1949, the label makes women's organic cotton denim in its own family-owned factory, using water-conscious processes, recycled fibres and plant-based dyes, with GOTS and GRS certification throughout. It is slow, considered denim, made to be worn season after season.

The Seventy + Mochi Edit

The Tuchuzy selection spans the label's best-loved shapes: high-rise straight legs, relaxed tapers and vintage-inspired washes, alongside quilted jackets, shirts and denim separates. Cut to flatter and built to soften with wear, each pair earns its place as a wardrobe staple rather than a passing trend. If you are comparing organic cotton jeans, this is a very good place to start.

How to Wear It

A great pair of jeans anchors the whole wardrobe. Style your Seventy + Mochi pieces with the rest of our jeans and denim, balance a relaxed leg with a fitted tee from tops and tanks, or go tonal with a jacket for an easy denim-on-denim moment. For a sharper finish, bring in tailored pants and blazers from the same wardrobe.

Handpicked in Bondi Beach since 1995 and shipped worldwide, including across the United States, Tuchuzy makes conscious denim easy to shop wherever you are.