Johansen

It started life in the coastal oasis of Byron Bay, but fashion label Johansen has reached the kind of cult status most designers only dream of, after being worn by celebrities such as Kylie Jenner and supermodel Adriana Lima. The now-iconic Australian brand has attracted a devoted following both at home and in the United States with its timeless, casual and sophisticated pieces.   Founder Jessica Johansen-Bell established the eponymous business in 2015 and says much of the success comes down to customers feeling really good about the way the simple cuts and chosen fabrics hug the body.