Helmut lang was founded in 1986 and has since established itself as a global authority on irreverent thinking and minimalist, utilitarian design. Following Peter Do's appointment as creative director in 2023, the brand continues to interrogate assumptions around everyday dress, craftsmanship, and sartorial signifiers through what do calls "a system of dressing": a new way of thinking about making and wearing clothes. Helmut Lang’s dynamic utility captures the spirit of New York today.