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It's Now Cool

Hot 90’s inspired swim pieces for those who are ready to own their summer. It’s about that confident on sand strut, it’s when you KNOW you look good. Swimwear that makes you feel lethal. Iconic cuts that bring the heat & enhance the body. Made for the modern confident woman with a discerning eye for swimwear trends and premium details. Hailing from Bondi Beach Australia where street fashion and on sand style meet to be the origin of the hottest Summer vibes. The result is the undeniable heat of ITS NOW COOL. It’s THE SWIM WE WEAR.

We are known as a super sexy boundary pushing swimwear brand. We have 90’s sillouettes and a love of skimpy body showing fits at our heart. With a focus on innovation, fire collaborations, heat product and always evolving our approach to sustainable production we are a forward thinking and acting Team.

Created by globally renowned
Swimwear Photographer Josephine Clough.

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